The Invisible Man TV advert
Greater Manchester Crimestoppers and 5 other Crimestoppers Boards in the North West of England joined forces to raise money to fund a television advert campaign. The advert was designed to promote the Crimestoppers message - "Tell us what you know, not who you are", throughout the North West.
Watch the invisible man advert!
The animated ad, which was aired on ITVs Borders and Granada networks, enlists the famous fictional character - 'The Invisible Man'. The Invisible Man is the hero who reports a theft from a car using the anonymous Crimestoppers phone number. The message that the Crimestoppers phone number, 0800 555 111, is anonymous, was a big focus of the advert.
As a result of the advert, there was a 24% increase in calls to Crimestoppers about crimes and criminals in Greater Manchester.
Case study
Kelly Field volunteers for her local Crimestoppers Board. In her day job, she works for a housing company that operates in a number of challenging com...
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