Home Office launches binge drinking adverts

[17 June 2008]

A shocking series of adverts launched by the Home Office are warning 18-to-24 year olds about the consequences of binge-drinking.

The advert footage features teenagers injuring themselves, vomiting and acting violently. The campaign totalled £4m and is centred on the question: “You wouldn't start a night like this, so why end it that way?” The Home Office hopes the adverts, to be shown in the evening and late at night, will challenge young people to thing about the severe consequences of binge drinking.

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