Crimestoppers tackles sex trafficking with online film

[20th April 2006]

Crimestoppers has launched a new film online about the disturbing world of sex trafficking. The ‘Traffic Signs' film aims to raise awareness of the increase in this exploitative trade and encourage anonymous calls to Crimestoppers on 0800 555 111.

An estimated 1,420 women were trafficked to the UK in 2000. The exact scale of the problem in the UK, in 2006 is unknown. Crimestoppers has been working with Operation Pentameter which was established to tackle the sex trafficking industry.

The film which was directed by David Baksh, aims to be non-judgmental and it is shot in a particularly voyeuristic format, in the style of an adult film. It has been distributed via a viral campaign and the strategy is to get men to look at the film online who would normally look at porn or escort websites. They will expect to see more graphic images of women, then view the film and get the message that they can call Crimestoppers anonymously to give information, which will be passed on to the police.

Watch the Traffic Signs sex trafficking film here.

Download the full version sex trafficking press release.